Happy “Cachaça” Day!

The history of “cachaça” blends with the history of Brazil at all times. In colonial times, the production of “cachaça” had already consolidated as an important economic activity in Brazil, which eventually led to a reduction in the consumption of “bagaceira,” a distilled drink originating in Portugal.

Concerned with the growth of “cachaça,” the Portuguese, through a Royal Charter dated September 13, 1649, prohibited the manufacture and sale of “cachaça” throughout the Brazilian territory.

However, sugarcane plantation and still owners rebelled against the Portuguese crown and, on September 13, 1661, seized power in Rio de Janeiro, one of the first national insurrection movements that became known as the “Cachaça” Uprising. Since then, the National “Cachaça” Day is celebrated on September 13.

FERNANDO DE NORONHA ISLAND. THE CRADLE OF SUGAR CANE IN BRAZIL.

The Fernando de Noronha Island celebrates its 516-year anniversary this August. The 21-island paradise, located about 550 km off the coast of Recife, is also known as the birthplace of sugarcane in Brazil. It was on this island that, in 1504, the first sugarcane plantation was registered in Brazil. Historical documents show that the first sugar mill was built soon thereafter, in 1516, at the Feitoria de Itamaracá, created by King D. Manuel on the Pernambuco coast and entrusted to the colonial administration technician Pero Capico. It was the beginning of “cachaça” production in Brazil. Today, the Fernando de Noronha Island is a protected natural paradise that is home to some of the most beautiful beaches in Brazil and the world. https://lnkd.in/dK_HHVA

FERNANDO DE NORONHA ISLAND. THE CRADLE OF SUGAR CANE IN BRAZIL.

The Fernando de Noronha Island celebrates its 516-year anniversary this August. The 21-island paradise, located about 550 km off the coast of Recife, is also known as the birthplace of sugarcane in Brazil. It was on this island that, in 1504, the first sugarcane plantation was registered in Brazil. Historical documents show that the first sugar mill was built soon thereafter, in 1516, at the Feitoria de Itamaracá, created by King D. Manuel on the Pernambuco coast and entrusted to the colonial administration technician Pero Capico. It was the beginning of “cachaça” production in Brazil. Today, the Fernando de Noronha Island is a protected natural paradise that is home to some of the most beautiful beaches in Brazil and the world. https://lnkd.in/dK_HHVA

PITÚ VITORIOSA WON THE Tastings.com GOLD MEDAL

PITÚ VITORIOSA, the extra premium cachaça matured in french oak barrels for five years, won the www.tastings.com Gold Medal with 91 points, being considered “Exceptional”. Tasting is an award from the BTI – Beverage Testing institute – located in Chicago, USA. See below the Tastings Director comments about PITÚ Vitoriosa: “Bright amber color. Inviting aromas and flavors of brandied cherries, tangerine, dried banana, vanilla, espresso bean, zucchini blossom, and jasmine with a velvety, vibrant, fruity medium body and a polished, subtle, long finish with touches of milk chocolate, buttercream, tobacco, black olives, and leather finish. Alluring cherry-vanilla aromas open up to a slightly savory palate filled with bourbon-like character balanced with savory nuance; a smooth and dreamy aged cachaça with great length.” Jerald O´Kennard – Director of www.tastings.com

PITÚ RENEWS IT’S KOSHER CERTIFICATION

On July 31st, Pitú welcomed the Rabbi Ian Trolles Cavalcante to renew the annual Kosher Certification. Kosher assures that Cachaça Pitú Production is in compliance with the Jewish Spefic Rule of Food and Beverage. 

PITÚ is Green Seal certified.

PITÚ is Green Seal certified. It has been recently Green Seal certified, in Gold Category by Ecolmeia environmental organization. The event took place in June at the PITÚ plant in Vitória de Santo Antão, Pernambuco State.

Pitu cans illustrate “Abril pro Rock 2019 Festival”

Pitu cans illustrate “Abril pro Rock 2019 Festival”. Pitu is the main sponsor of the event and it has been producing themed cans since 2011 for customers and collectors. Especially for the 27th edition of the Festival, Pitu launched 3 million 350ml Cachaça cans and distributed all over Brazil’s points of sales. Pitu cans were also available at the event. Acess AlgoMais Magazine: https://lnkd.in/d8BJyNs